Why Choose Phocus?
“You’re probably fed-up with all the over-used cliché selling lines: - we’re not your average gym – State of the art equipment, bla bla bla … And you’re most probably lost and confused with all the self-acquainted experts out there, claiming they have the answers to your questions.
Phocus is a specialized gym, we emphasize quality over quantity in all aspects.
Mastering the basics is the key that helped us create a well-structured training system that gets results the fastest and safest possible.
If you’re looking for entertainment, like trendy classes and circus training promoted constantly from people who lack the scientific knowledge, Phocus is not for you.
BUT! If results are what you’re looking for – not just promises, we out-best the best by far! Armed with an arsenal of tools and services (Personal Training, Biomechanical assessment & posturology, Holistic Planning, Neural based Program Design …) that focuses on 3 points: Health – Performance – Aesthetics. We don’t waste our time with trendy classes, flashy useless equipment and circus training … do you? “
—Toni Bejjani
If you are having nagging, chronic or returning injuries, or want your body to work in synchronicity for ultimate performance and mobility, then a total Biomechanical and postural assessment is the way to go.
As you may know, you are as strong as your weakest link. Addressing your weak points is the insurance to continuous progress and injury free training.
With Biomechanical Assessment, we will assess your range of motion and mobility for restricted motion and imbalances
With Posturology, we will dive in the analysis of your posture, GAIT, and primitive reflexes.
And finally muscle testing is reserved to treat neurological dysfunctions and any other chronic injuries that you can’t seem to get rid of.
All these tools will help us find your weak points, and with the proper tools, restore balance to your body.
Even if you don’t feel any symptoms in the present, the small imbalances that your body creates to compensate for past injuries, bad habits, unbalanced training, weak body parts, or even just bad footwear… left untreated, will surely lead to full blown-up symptoms.
Fine tune your car before entering the race… Can make all the difference in the world.
He who fails to plan, plans to fail!
It’s time to take your training to a whole new level!
What you may know is that, not everybody responds the same way to the same training program. And the reason behind this fact is that different individuals have different neuro-transmitters make-over, different characters, different physiologies (originally after the work of Charles R. Poliquin).
Neural-based Program Design is a periodized training plan that will recognize individuality and put to use the tools best suited to get the job done. Tools that relies on the latest research and advancement in the fields of Neuro-science, biomechanics, sports sciences, physiology… alongside of three decades of experience available at PHOCUS (embodied by its owner) .
We want you to avoid the mistakes so many fall victim to.
What you’re about to get isn’t the type of thing that you can find on Google or on a fitness App. This can only be done with personal examination and an individualized plan by the hands of an expert team handpicked and trained by the owner himself.
“Insanity is doing the same thing, over and over again, but expecting different results”
How can you find success using programs that are not suitable for your physiology?
Is there a reason why some people store fat on the waist line, others in the lower body, some have fluffy arms and others store fat on their backs?… of course there’s a reason!
Different factors contribute to body fat storage, the most important ones are:
The first part of the holistic Planning is: “Metabolic Analytics” which is a non-invasive body composition program which identifies these metabolic imbalances based on body fat distribution.
Metabolic Analytics was designed by world renowned strength coach Charles R. Poliquin and has been refined with decades of practice and blood lab analysis. It analyses body fat distribution using skin fold measurements over 14 different sites of the body, including 4 sites on the lower body.
After Metabolic Analytics you will receive a questionnaires detailing your health and life style. Then a consultation meeting is set where you will receive an individualized program, incorporating nutrition, supplementation, and lifestyle modifications based on your unique health profile and Metabolic Analytics results.
With Holistic Planning, we will be addressing underlying issues that are contributing not just to your physical appearance, but to your general wellbeing, you’ll see improvements in many areas of your life, like digestion, mental clarity, improved sleep, higher energy level, better mood, better performance… and of course GOD-like bodies.
Health is the cornerstone, looking better naked is the consequence!
We really sympathize with everyone who’s looking for a personal trainer, for it is a hard mission full of deception, exaggeration, aggressive selling strategies and incompetence.
Everyone can proclaim himself a Personal Trainer, and don’t get me started on those certifications! And I have seen gyms with sales teams bigger than the training staff.
Personal Training is more an art: a blend of Biomechanical knowledge, Neuro-science, programing expertize, nutrition strategies, communication skills and more...
The biggest problem clients have, is the ability to differentiate between the incompetent trainer, the good trainer and the con artist who memorizes few big words to shout them out in front of them. I know it’s not the client’s job to be immersed in the fields of sports science and nutrition, this is why we try to educate anyone whose path runs into ours, in the hope that he or she can make an informed and wise decision.
Finally I know I haven’t advertised our personal training service, (it seems inappropriate after demonizing the aggressive selling some gyms push on miss-led clients), but what I can tell you is that if you happen to know someone who have hired us before, they can tell you about their success stories, it’s the best advertising we can ever have. Otherwise pay us a visit, get all the information you need to know about your unique body before making a decision that will change your life.
Success leaves clues!
